Introducing the official REDUCE x Freshen Up Collaboration, where everyday convenience meets cold-weather swagger. Built on REDUCE’s iconic insulated sippy design—these winter-themed giants keep your drink icy, your style sharp, and your day moving.
Choose your frost-powered finish:
Black Ice
Bold. Sleek. A frozen blackout of pure attitude. This black-and-white combo brings the edge, packing the vibe of a winter night lit only by moonlight. Clean, crisp, and undeniably cool.
Cold Shift
Bright. Energetic. Frozen-tundra energy in cup form. The blue-and-white colorway channels glacier blues, icy speed, and that first blast of winter wind. It’s cold, it’s fresh, it’s unstoppable.
Each cup features the REDUCE logo on one side—representing trusted durability—and the Freshen Up Energy logo on the other, sealing the collab with bold, modern flair. The result? A durable, spill-resistant, adventure-ready sippy built to survive gym days, gaming marathons, late-night grinds, and everything in between.
What you get:
• Premium REDUCE insulation for long-lasting chill
• Oversized, rugged sippy design for on-the-go hydration
• Two exclusive, winter-themed colorways
• Dual-branding that stands out in any collection
• A playful, functional powerhouse that's ready for anything
Black Ice or Cold Shift—whichever you choose, you're stepping into the season with the coolest collab drop yet.
Introducing the official REDUCE x Freshen Up Collaboration, where everyday convenience meets cold-weather swagger. Built on REDUCE’s iconic insulated sippy design—these winter-themed giants keep your drink icy, your style sharp, and your day moving.
Choose your frost-powered finish:
Black Ice
Bold. Sleek. A frozen blackout of pure attitude. This black-and-white combo brings the edge, packing the vibe of a winter night lit only by moonlight. Clean, crisp, and undeniably cool.
Cold Shift
Bright. Energetic. Frozen-tundra energy in cup form. The blue-and-white colorway channels glacier blues, icy speed, and that first blast of winter wind. It’s cold, it’s fresh, it’s unstoppable.
Each cup features the REDUCE logo on one side—representing trusted durability—and the Freshen Up Energy logo on the other, sealing the collab with bold, modern flair. The result? A durable, spill-resistant, adventure-ready sippy built to survive gym days, gaming marathons, late-night grinds, and everything in between.
What you get:
• Premium REDUCE insulation for long-lasting chill
• Oversized, rugged sippy design for on-the-go hydration
• Two exclusive, winter-themed colorways
• Dual-branding that stands out in any collection
• A playful, functional powerhouse that's ready for anything
Black Ice or Cold Shift—whichever you choose, you're stepping into the season with the coolest collab drop yet.
